A chain of cosmetics stores “Rive Gauche” borrowed its name from French for “Left bank of a river”. No surprise, that that is the favorite place in Paris for the artistic and bohemian community.
In addition, it is quite likely that the stores were named after a fine fragrance made by Yves Saint Laurent in 1971. The legendary maison even transferred an exclusive right to the company to use this title as a trademark. Nowadays “Rive Gauche” is a chain of more than 200 stores throughout Russia that sell premium and democratic cosmetics, and offers customers the namesake product line. After being on market for more than 20 years, the company has proven to be one of the leaders in beauty industry.
In spring 2016 “Rive Gauche” has signed a contract with Gars Telecom, and since then the carrier is an official supplier of telecommunication services for the company with a beautiful and bohemian name.