The Institute of Economic Strategies of the RAS has published its annual rating of the strategic potential capacity of telecommunications companies in Russia. The composition of top-5 hasn't changed for 5 consecutive years. The leading positions are permanently taken by the operators of the «big four» and the company Gars Telecom.
By the end of 2014 there occurred a reshuffle in the distribution of seats within the five: the company «VimpelCom» raised its rating status from BAA (in 2013) to AAA and with the index of strategy (SIC) 74,4 ranked first, while the «Mobile TeleSystems» lost its position (AAV, 70.8) and fell to the fourth place. «MegaFon» (AAA, 71.8), «Rostelecom» (AAA, 71.0) and Gars Telecom (AAA, 70.0) demonstrate stability – despite a number of «turbulence», that have affected the market, their status and SIC remained at the same level as last year.
The original technique of the Institute for Economic Strategies of the Russian Academy of Sciences is based on an assessment of nine key references: quality of management, resource potential, finance, quality of product, interaction with investors, effectiveness of motivation, corporate culture, market position, innovative efficiency. The Ratings and Certification Center of the Institute remark the most strategic telecommunication companies of Russia since 2005.
The Group of companies Gars Telecom permanently enters the top ten rankings consistently improving its position from year to year. Furthermore the dynamics of the changes correlates with the strategy of market policy implemented by the operator. Thus, in 2007, the main drivers were the «Strategy of the maximum acceleration» and the expansion to the market of the North-West, that brought the operator to the 8 row of the rating. A strengthening of the team, update of products for the SMB market and a complete change of image of the company, which was required in the circumstances of changed trends in telecom market, re-adjusted again the positions of Russian telecom companies in 2009-2010, and improved the results of the operator Gars Telecom, first raising it to the 6th place in 2009, and then to the 5th – in 2010. The next 5 years, the operator shares the top five along with the «big four» of Russian telecom companies.
Group of companies Gars Telecom (founded in 1999; http://www.garstelecom.ru/) – federal operator of fixed-line services with a complete set of licenses and its own resources. The company is focused on working with large corporate clients, providing them in addition to traditional services with the services in the field of telecom consulting, outsourcing of communication services and telecom infrastructure, and also managing its telecom budget.
Since 2003 Gars Telecom has worked on the model of the virtual mobile operator for the corporate sector (MVNO, Mobile Virtual Network Operator). Host operators – Beeline Business, MegaFon.
The company exclusively sells in Russia specialized telecom solutions for the commercial real estate market and is the author of a unique business model of international form BLEC (Building Local Exchange Carrier), and also develops telecom-consulting practice in Russian development market.
The bank of Gars Telecom projects in commercial real estate exceeds 8.6 million square meters.