The analytical department of Gars Telecom has conducted a survey on how the range of telecommunication products and the package solutions influence the clients’ businesses. Thanks to the analysis, it became possible to systematize portfolios of a typical consumer, and to develop a matrix of priority options for different classes of clients. As a result, the carrier has come up with a radically new feature for the market — classes of customer service. The feature allows the accounts to purchase the optimal packages without losing on quality nor money.
“While developing new products and services, it is highly important to take into consideration such factors as the business’ age, strategy, and interrelation between service delivery models and the company’s structure alongside the field specification,” tells Michael Sergeev, Director for Marketing and Corporate Communications, Gars Telecom. “Our freshly introduced approach considers needs of every organization individually within the industry.”
SOHO companies tend to save on telecommunication services, and their consuming preferences stick to the “price over quality” pattern. Presence and level of service, technical, engineering support, as well as reliability, accessibility and backup criteria are taken into account in the very last place. According to Irina Prokopova, Commercial director Gars Telecom, such an approach is proved its inconsistency, as losses will be clear if divide the company’s revenue into 240 working days and define the days spent without internet connection. The Introduction of customer service classification means the introduction of extended opportunities for business owners of any kind.
As Michael Sergeev puts it, under current and forming economic circumstances, the new approach come in useful for thousands of enterprises in Russia since it opens the way for more rational budget expenditure by cutting on extra and unnecessary customer service options, or by adding the essential ones, and at the same time it allows to maintain the service quality at its best.
Gars Telecom (established in 1999; http://www.garstelecom.ru/) profile: telecommunication management, integration projects realization and telecommunication services rendering. Company is oriented to cooperate with big-sized corporate clients and telecom-carriers.
Along with traditional telecom-services company renders services in telecom-consulting, outsourcing of the communication services and telecom-infrastructure, telecom-budget management, and business management for smaller carriers.
Company successfully implements in Russia specialized telecom-solutions for commercial real estate market that fit international BLEC standard (Building Local Exchange Carrier), and develop telecom-consulting practice in Russian development market. The total amount of the serviced area overpassed 8 000 000 square meters.