Total revenue of Gars Telecom group of companies in 2010 was 653323 thousand rubles., thus providing 22,7% growth (528178 thousand rubles in 2009, hereafter VAT is excluded).
Voice communications and Internet access brought 398726 thousand rubles (+16,5% to 342253 thousand rubles a year before). Revenue from a range of smart capacity services (telecom-outsourcing, telecom-consulting, communications audition, and the integration projects as well) has increased from 190209 thousand rubles in 2009 to 25597 thousand rubles (+33,8%). The company refers inequality in revenues dynamics to sufficient decrease of traditional telecommunications and internet access tariffs. In comparison with the beginning of 2008, landline telephony tariffs have decreased by 28-37%. Internet tariffs erosion has appeared to be 33-42%.
According to Evgeny Oleynik, Director for Business Development, Gars Telecom, - in 2010 Gars Telecom managed to add 91 commercial real estate objects (+55%) to its network, thus bringing objects portfolio to 258. Counted in square meters growth was 1420 thousands, and total amount of commercial area where service was provided had exceeded 5,7 mln. square meters.
Last year new strategic initiatives were started as well. First of all, Gars Telecom Company got the status of a national telecommunications carrier and formed its strategy of federal development. According to Pavel Gorenkov, CEO, - consciously refusing the development of its own network in the provinces, Gars Telecom focuses itself on telecommunications management of large geographically distributed clients. And even in 2010 revenue of regional projects exceeded 140 mln. rubles.
Secondly, rebranding processes were launched. Up to Michael Sergeev, Director for Corporate Communications, Gars Telecom, - by 2009 it has come obvious that the company had reached adulthood and old image yielded to competitors in accuracy and emotionality. That meant the time to fix recent changes and renew image had come.
In 2010 Gars Telecom entered “TOP-5 most strategic telecommunication companies” rating by Institute of Economic Strategies of Russian Academy of Sciences. At once several awards estimated carrier’s quality and level of corporate culture. Thus “Talentocracy” project has become a laureate of “InterComm 2010” Award in "Priority choice" - internal communications for HR-brand promotion nomination. And Gars Telecom intranet system got the 2nd place in "Intranet as HR management instrument" nomination and Grand Prix of All-Russian competition of corporate intranet-portals “Best Intranet Russia – 2010”. Among 2011 challenges - to approach closely to 1 billion rubles year revenue, keeping “explosive teenage” growth indexes in a status of adult company.
Gars Telecom profile: telecommunication management, integration projects realization and telecommunication services rendering. Company is oriented at cooperation with big-sized corporate clients and telecom-carriers. Along with tradition telecom-services company renders services in telecom-consulting, outsourcing of the communication services and telecom-infrastructure, and also telecom-budget management.
Since 2003 Gars Telecom has become the only Russian Virtual Mobile Network Operator for corporate sector. Host provider is Megafon.
Company exclusively realizes in Russia specialized telecom-solutions for commercial real estate market that fit international BLEC standard (Building Local Exchange Carrier), and develop telecom-consulting practice in Russian development market.
By the beginning of 2011 the total amount of the serviced area has overpassed 5’700’000 square meters.