Gars Telecom has launched a series of telecasts «Carpe Diem: Life. Business. Game» broadcasting on 24-hour channel PRO Business, available on cable networks. The purpose of the program is to acquaint viewers with conversible people, to go backstage on the С-suites of leading companies of the Russian market, to tell about their hobbies and interests. The anchor of telecasts' series is Pavel Gorenkov, CEO of Gars Telecom.

The guests of the TV program are owners of companies, CEOs, presidents, prominent businessmen who during the broadcast share with the audience not only and not so much the experience of managing and solving actual problems of business as their own hobbies outside work and answer the main question: «Who controls whom: we control business, or it controls us?»

«The philosophy of Gars Telecom has always assumed a special approach in dealing with their customers. Such approach allowed to acquire great customers with non-standard requests from the earliest days of the operator, - says the Head of Communications of Gars Telecom Mikhail Sergeev. – Last year within the development of this idea we have released a corporate magazine as a platform for exchanging views and finding kindred spirits, where everyone can tell about what he breathes and lives with outside the work. It's time for the next evolutionary step that will put us on a new level of relations with customers, partners, contractors and even competitors – direct dialogue and more informal communicaion within the framework of a TV program».

“Behind every business there’s always a person. And we are proud that our customers and partners are miscellaneous and outstanding characters, who have their own interests, hobbies and sports preferences besides work. They are ready to tell you how to combine business and a hobby or to turn a profession into your way of life, how to disconnect of working process and where to look for the inspiration for work. The format of TV programs allows each of them to open up and talk more freely”, - comments the first runs the anchor and CEO of Gars Telecom Pavel Gorenkov.

The first guests of the program were Alexander Khrustalev (Chairman of Board of Directors of NDV Group), Andrei Kovalev (singer, composer, owner of GC "EcoOffice") and Ilya Korobov (CEO of «Inpas»).

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Group of companies Gars Telecom (founded in 1999; http://www.garstelecom.ru/) – federal operator of fixed-line services with a complete set of licenses and its own resources. The company is focused on working with large corporate clients, providing them in addition to traditional services with the services in the field of telecom consulting, outsourcing of communication services and telecom infrastructure, and also managing its telecom budget.

Since 2003 Gars Telecom has worked on the model of the virtual mobile operator for the corporate sector (MVNO, Mobile Virtual Network Operator). Host operators – Beeline Business, MegaFon.

The company exclusively sells in Russia specialized telecom solutions for the commercial real estate market and is the author of a unique business model of international form BLEC (Building Local Exchange Carrier), and also develops telecom-consulting practice in Russian development market.

The bank of Gars Telecom projects in commercial real estate exceeds 8.6 million square meters.

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PRO Business channel is the first and only in Russia, that broadcast on behalf of the C-suites of business.

24-hour channel PRO Business is avaliable to 4,5 million subscribers; the core of te audience (permanent users) – 120 000+ representatives of business community – the top-management and mid-level executives.

The themes of the channel are: economics and finance; marketing and sales; managing technologies; secrets of success from the first persons; business and society and others.

The authors and anchors are CEOsб presidents, prominent industrials and businessmen. Together with their guests they share the experience of management and solving actual problems of business.

PRO Business channel is avaliable on cable networks: Beeline, MegaFon, MGTS, MTS, NetByNet, TTK, SPB TV and Smart TV (TV Break application).

www.probusinesstv.ru