Thanks to its advanced facilities, SMS2WIFI turns the user identification process for the purposes of conforming Russian legislation into a full-fledged marketing and analytical product for a company.
The demand for such a product was driven by changes in the legislation of the Russian Federation. Starting from January of 2016, the user identification for accessing public wireless hotspots became obligatory. These requirements extend to all public places, including the clientele of Gars Telecom: business and shopping centers, catering and leisure facilities, among others.
SMS2WIFI is a specialized hardware-software solution designed by Gars Telecom with adaptive approach to the clients' needs. The product’s intuitive user interface enables WiFi user authorization via SMS safely and free-of-charge.
Meanwhile, SMS2WIFI has the considerable potential for marketing purposes. The clients of Gars Telecom can seize the product's ample capabilities, including page branding, ad banners placement and push notifications. Once authorization is completed, the user can be redirected to the company’s website or a page with special offer.
Another unique feature of the product is an ability to accumulate the data obtained from the authorized users, for the further analysis. The user’s IP address, access time, sessions, and the sources of traffic are stored in the product’s directories and can be integrated into the company’s BSS systems, which allows clients of Gars Telecom to study, adjust and manage their audience’s loyalty better.
"The introduction of obligatory user authorization does not make any obstacles for establishing free public WiFi hotspots that are widely used to engage the audience, and these days not only by HoReCa companies,” says Michael Sergeev, Director for Corporate Communications Gars Telecom. “Thanks to the marketing services integrated into SMS2WiFi, the investments into wireless networks will become for companies more conscious and economically attractive.”
Gars Telecom (established in 1999; http://www.garstelecom.ru/) profile: telecommunication management, integration projects realization and telecommunication services rendering. Company is oriented to cooperate with big-sized corporate clients and telecom-carriers.
Along with traditional telecom-services company renders services in telecom-consulting, outsourcing of the communication services and telecom-infrastructure, and also telecom-budget management.
Company exclusively realizes in Russia specialized telecom-solutions for commercial real estate market that fit international BLEC standard (Building Local Exchange Carrier), and develop telecom-consulting practice in Russian development market. The total amount of the serviced area overpassed 8 000 000 square meters.