Institute of Economic Strategies of Russian Academy of Sciences has published “The 50 most strategic telecommunication companies” rating. While the previous year IES RAS Rating and certification center practically was estimating anti-crisis strategies of Russian telecommunication companies, analysis of their strategies as of autumn 2010, releases dynamics of market landscape, changing in front of the very eyes.
According to IES RAS analytics, technologies, constantly replacing each other, should be considered as one of the ICT market key features. Indeed, full circle of technological base update takes 3-4 years. That is why qualitative indicators of market activity — effectiveness of companies’ modernization processes and market trends following, are equally important as indicators of revenue and business profitability. From this point of view rating of strategy allows stakeholders to keep their fingers on the pulse and understand certain market companies’ prospects.
TOP10 the most strategic companies in 2010 are “Mobile TeleSystems” (71,1 AAA), “VimpelCom” (70,7, ААА), “MegaFon” (70,1 AАА), “Rostelecom” (69,4, ABА), “Gars Telecom” (69,1 АBA), “Comstar-UTS” (68,8, АBА), “Akado” (68,2, ABA), “Russian Satellite Communications Company” (67,3 BBB), “Tattelecom” (67,1 ABA) and “North-West Telecom” (66,5 ABA).
In comparison to the previous year results, leading positions are left by MTT and “Corbina Telecom”, they are replaced by “Akado”, “Tattelecom” and “North-West Telecom”. “Comstar UTS’” indicatiors has changed for the worse, however, in the next year rating this company’s data will be consolidated by its buyer — MTS.
At the same time, recent year key reshuffles on the telecommunication market have been reflected in the second and third tens of rating positions.
Gars Telecom anti-crisis strategy, oriented to market share increase, enabled not only to go through challenging times without losses, but also it has already “boosted” by the end on 2009, — Evgeniy Pickersgill, Commercial Director, Gars Telecom narrates. Due to the sharp increase of network coverage and number of real estate projects serviced, upon our estimations Gars Telecom’s share has reached 14%.
“Gars Telecom Strategy is focused on the corporate telecommunication services rendering in real estate objects. And this rating confirms our strategy’s relevance and gives us a confidence in its potential, — Pavel Gorenkov, CEO tells. — Today market is extremely advantageous for us. We are not bounded by M&A processes, unlike our main large rivals, who are ‘donors’ of our growth at the moment. And as long as our niche’s size is sufficiently bigger than Gars Telecom’s share and there is no ‘ceiling’ to be seen, present strategy is sure to be efficient at least for three years”.
Market, faced in 2009 with the most of structural and technological changes, can’t do without permanent monitoring of strategic potential level. Annually telecommunication market players are rated on the basis of a program complex “Strategic matrix of a company”. Analysis takes into account several dozens of qualitative and quantitative indicators, including management quality, resource potential, production quality, motivation effectiveness and corporate culture. Market profile with its key players, built on the basis of main strategic indicators, gives broad picture of the most important events and market tendencies.
Gars Telecom profile: telecommunication management, integration projects realization and telecommunication services rendering. Company is oriented to cooperate with big-sized corporate clients and telecom-carriers. Along with tradition telecom-services company renders services in telecom-consulting, outsourcing of the communication services and telecom-infrastructure, and also telecom-budget management.
Since 2003 Gars Telecom has become the only Russian Virtual Mobile Network Operator for corporate sector. Host provider is Megafon.
Company exclusively realizes in Russia specialized telecom-solutions for commercial real estate market that fit international BLEC standard (Building Local Exchange Carrier), and develop telecom-consulting practice in Russian development market. In 2008 the total amount of the serviced area overpassed 4’300’000 square meters.